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Advocacy Intelligence for Food & Beverage

Everything before the comment deadline is advocacy.

Everything after it is compliance. Prodeen watches the official record, the science, the pressure and the stakeholders behind every instrument in your markets, and tells you what moved and how long you have.

We report. The position is yours. Every entry quoted, version-pinned and approved by your team.

One topic. Every voice on one record.
Illustrative data · ultra-processed foods, France & EU · redrawn every morning from accepted events
UPFtopicUltra-processed foodsFrance & EURFront-of-pack labelling revisionConsultation open · closes in 23 daysRUPF definition, ministry work programmeAgenda · no window yetREU front-of-pack scheme, proposalAgenda · no window yetRBill: UPF cap in school mealsBill tabled · open, informalRAdditive restrictions, decreeAdopted · closedKHealth ministryKRapporteur, MPKParliamentary committeeKCommission directorateKRegional IGO officeKIndustry federationSIGO report on food environmentsSAgency opinion on UPF and healthSPublic-health council recommendationSCohort study, cardiometabolic riskSMeta-analysis, all-cause mortalitySCohort study, cancer incidenceSM.T., senior authorSK.M., London schoolSC.M., NOVA authorSB.S., epidemiology unitSC.J., research instituteMConsumer NGO campaignMCancer charity positionMConsumer union petitionMNational daily (T1)MPublic radio (T1)MUK daily (T1)MTrade press (T3)

Teal the instruments, ring by stage · amber the science and its authors · coral the campaigns and the outlets that carried them · slate the people who decide. One advocacy team told us this picture took them more than twelve months on one slide. Here it is a filter over the record.

Why timing is the product

A rule can be influenced while it is still being written.

Today the job runs on five inboxes, a trade-association call and a slide that takes a year to draw. Studies, campaigns and drafts arrive as separate alerts, and the consultation is often found when it is already closing.

Once it closes, the text is settled and the work turns into compliance. So the unit is not the alert and not the article: it is the instrument, its stage on the clock, and its window. And the clock starts before the regulator's, because the science and the pressure are on it first, often a year or two ahead of the agenda.

SciencePressureAgendaBill tabledConsultation openConsultation closedAdoptedGazettedIn forceEnforcement, reviewalready on your clock, not yet the regulator'sComment deadlineADVOCACY: THE TEXT CAN STILL CHANGECOMPLIANCE: THE TEXT IS SETTLEDplus two side states: stalled, withdrawn

Scanning tells you something moved. Advocacy intelligence tells you how long you have. Every instrument carries its window (open, closing within thirty days, closed), its next known date and who decides, and the register sorts by what happens next, not by when we found it.

What reaches you

Three things, on three clocks, all from one record.

Every Monday

Horizon digest

The past seven days, opening with the windows that close within thirty days. When nothing moved, it says so.

First of the month

Horizon map

All your markets against all your topics, every instrument coloured by whether its window is open, and the twelve months of dates ahead.

When it happens

Instrument brief

The moment something opens for consultation or is adopted: the official text, the formal channel for input, who decides. Built to be forwarded.

What one entry looks like

A worked event from public sources. Your expert approves or rejects the edit; the reason stays on the instrument.
Event · Regulatory lane · Mexico · occurred on 5 Dec 2025 Mexico: comment period opens on the front-of-pack labelling revision PROY-NOM-051-SE/SSA1-2025 · COFEPRIS, Ministry of Economy
Consultation open · 60 days
What moved

Draft published for consultation; the comment period runs 60 calendar days.

Source

Diario Oficial de la Federación, draft text, retrieved 5 Dec 2025, quoted in full on the instrument, with the link kept.

Window

Open until the comment deadline; flagged as closing thirty days out.

Category impact

Criteria for evaluating critical nutrients, and therefore which products carry seals. Connected to your product data, the same block names the products it touches.

Proposed edit

Stage: consultation open · next date: deadline · window: open.

ApproveReject

Only the official record moves an instrument.

A press report or an NGO campaign is recorded as pressure on that instrument, dated and attributed. It never changes the stage; the gazette does that. Media volume is never read as regulatory movement.

We report. The position is yours.

Every entry carries its source, quoted, with the date it was retrieved and the link kept. What your company does about it is not ours to write: no recommendation, no talking points, no ranking of people.

In use
45

Instruments on one register

A global beverage company runs the programme across five topics and six markets: the Monday digest, the monthly map, instrument briefs on stage change. The sixth market was added in days.

95%

Readings that held up

Across sixteen food and beverage companies in one quarter, 378 of the 397 outputs that received direct client feedback stood as issued. We publish the log every quarter.

12 months

One slide, drawn by hand

What the stakeholder-connection view used to cost one advocacy team. On the record it is a filter over accepted events, redrawn every morning.

References are described by sector and geography. Data on this page is illustrative; in production every entry carries its source, quoted and version-pinned. Not legal advice.

Questions people ask

Is this lobbying?

No. We never write or recommend a position. We report what moved, how long the window stays open, what the evidence and the pressure are, and who did what. The position is yours.

Why not ask a general chatbot?

Cost, consistency, auditability and sources. A multi-market question on a frontier model costs money every time it is asked; we run test questions per jurisdiction every week; the excerpt of the regulation is stored with the answer; and the agents are pointed at the authentic record, not a third-party copy.

We already have a policy-intelligence platform.

Keep it for the bills. It does not read the food instruments outside the legislature, the scientific evidence or the NGO pressure, and it does not attach a category impact. We read its tracker in.

We are an industry association.

Run the register for the topics you work; each member reads a brief that is a view over it, filtered to its markets and categories. One record, many readers, and your positions stay yours.

Start with one topic
Scope one topic across your markets, end to end.

The source catalogue and the instrument register are the first deliverables, in weeks. Scoped and priced up front for the first topic; after that, pay for what runs. Configured in plain language, by chat: a Monday brief to one person is a setting, not an IT project.