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Market Access Intelligence for Food & Beverage.

Know what you can sell, where, and with what claims — and that what you’re selling stays compliant, every day.

See how it works ↓

Market Access Intelligence: one living view of the rules, risks, and trends that decide whether your product reaches a market — and holds its place there.

What is Market Access Intelligence? →
Trusted by regulatory teams at
Ricola AB InBev Liotécnica
“Prodeen is our trusted partner for Market Access Intelligence. They monitor ongoing regulatory shifts so we can bring products to market faster” — Anne Kuttelwascher, Head of Regulatory Affairs, Ricola
What Prodeen does

Intelligence that works your portfolio — like an extension of your team.

One question, answered continuously: can I sell this product, in this market, with these claims? Prodeen detects what's changing — in the world and inside your own data — assesses the impact on your portfolio, and delivers the outcome: the updated document, the revised testing plan, the action for your supplier. Your experts validate and decide — fast, with every source named and traceable.

Regulatory & compliance
"EU: E171 successor limits — scope doc §4.2 update proposed"
Product & food safety
"FDA recall, category peer — supplier spec drift detected"
Competitive & consumer
"Trust in 'reduced sugar' claims declining in MX"
Legislative tracking
"US state EPR bill in committee — obligation likely in 12 mo"
Supply-chain risk
"Border rejections rising in sourcing region — 4 SKUs"
Signal, not noise

They scan the horizon. We work your portfolio.

Legacy monitoring & point toolsMarket Access Intelligence
You do the filtering.Pre-filtered to your footprint.
They dump the library; you spend the saved research time validating.No noise: if it arrives, it matters — reviewed in minutes, not re-researched for days.
They perform a task when you ask.Autonomous agents surface what matters and propose the next step — before you ask.
Reports what already changed.Foresight: the proposal, the draft, the forming trend — before it lands.
A signal stops where it lands.One change routed to all it touches: label, claims, suppliers, shelf.
Your senior people work as a sieve.Your senior people work on decisions.

Every answer looks forward.

The proposal still in committee, the trend forming before it peaks — surfaced while there's still time to future-proof your portfolio, and routed to everyone it touches.

High-protein RTD · Mexico · "reduced sugar" claim
Yes — with two label changes.
Foresight: consumer pressure on this claim is building in Mexico — reassess within 18 months.
How it works

From a sentence to a shared outcome.

✓ Ricola runs this loop as audit-ready evidence for food safety certification.
01 · Signal
You write
Watch colourants under review in the EU
● Colourants under review · EU “reduced sugar” claims · MX Process contaminants
✓ Monitor active — scanning EUR-Lex, EFSA + 40 more sources
Your inbox
Inbox3 triaged · today
EUR-Lex EU — E171 successor limits — Regulatory · High · traced to 4 SKUs ✓ Accepted · A. Kuttelwascher
Supplier portal New COA — cocoa, lot 8841 — Internal · drift vs your spec 08:41
Consumer signals MX — “reduced sugar” trust declining — foresight Not relevant · 07:12
+ 2,318 non-matches you never saw
Your team’s knowledge
Knowledge ▸ Scope Documents ▸ EU Confectionery
Scope Document — EU Confectionery v18v19
updated 09:42 · signed A. Kuttelwascher · source: event #2841
E171 permitted — no additional limits.
E171 successor limits apply from Q3: max 0.5% w/w.
AKJMRS+9 One source of truth — anyone in the company can use it.
Your report
Portfolio dashboard — live
ingredients × markets · trends · interactive
Ingredient risk matrix
EUUSMXUK
Titanium dioxide
Allura Red
Steviol glycosides
Caffeine (added)
Trending topics
Colourant scrutiny · EU
“Reduced sugar” trust · MX
UPF policy pressure · global
Key influencers
EFSA panelUS state billsConsumer groups · MX
E171 · EU — limit tightening, action proposed
Sent — anyone can explore it ✓ Share with team
Proof

From question to validated answer: under 4 hours.

"Prodeen is our trusted partner for Market Access Intelligence. They monitor ongoing regulatory shifts so we can bring products to market faster — giving us the trusted intelligence to know what we can sell, where, and with what claims. Prodeen serves as our regulatory intelligence engine: expert-validated, multi-market knowledge that is constantly kept up to date, so we maintain a single centralized regulatory knowledge base across every market and jurisdiction we operate in. This continuous regulatory surveillance forms part of our audit scope, giving us audit-ready evidence of the legal and regulatory monitoring required under our food safety certification standards."
Anne Kuttelwascher — Head of Regulatory Affairs, Ricola
"We are now way faster than before; an enquiry is answered in hours instead of the weeks it took in the past when asking local regulatory experts."
Melanie Chucholowius — Global Science & Regulatory Affairs Specialist, AB InBev
"Before Prodeen, evaluating whether a formula could be sold across our South American markets typically took 2 to 3 months. Since adopting Prodeen, that has come down to 2 weeks. What has changed is not just speed — both our R&D and regulatory teams now work from the same platform, which has removed the back and forth between functions. Regulatory compliance is no longer a one-off check but a core part of how we develop and evaluate formulas. We are moving toward consolidating multiple tools into Prodeen going forward."
Federico Kladt — R&D and Regulatory Affairs Director, Liotécnica
Case studies — Ricola, AB InBev, Liotécnica

Three regulatory teams, three journeys. PDF, straight to your inbox.

Market Access Audit — sample

What effective coverage looks like, mapped on a real portfolio. Yours to keep.

Resource

300 products. 412 claims. 9 regulatory frameworks. One AI session.

See how Prodeen’s Innovation Concept Generator analyzed the entire US plant-based beverage and RTD dairy market — scanning 300 products across 68+ brands, classifying 412 claims against FDA, FTC, and USDA regulations, and identifying 5 first-mover market opportunities. All in hours, not the weeks a traditional research team would need.

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Products Scanned

across 68+ brands from Amazon, Walmart, Kroger, Target, Whole Foods

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Claims Classified

against 9 US federal regulatory frameworks

Download the full case study

The Trust Imperative

Beyond Speed: Why Regulatory Leaders Are Choosing Accountability Over Automation. Survey findings from 160 regulatory and compliance professionals. The compliance community doesn't have a speed problem — it has a trust problem.

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%
Requires trustworthy AI Outcomes
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%
refuse any trade-off between trust & speed

The Trust Imperative

Trust & security

Answers you can put your name to.

Provenance on every answer

Named sources, quality scores, full traceability on every answer. Your expert stays in control — validates and decides — and the system is built to make that review fast and clear. Less time researching, less time validating: answers your experts can sign off on.

Honest about boundaries

We publish where our coverage ends; anything from the open web is clearly marked unvetted.

Your data is yours

Never used to train external models. Encrypted at every layer. Role-based access.

✓ ISO 27001 Certified

Built by the team behind Selerant and DigiComply — this is our third time in your world.

Ready to see Prodeen in action?

Book a demo and discover how AI-powered playbooks can transform your compliance and innovation workflows.

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