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Market Access Intelligence for Food & Beverage.

Know what you can sell, where, and with what claims — and that what you’re selling stays compliant, every day.

See how it works ↓

Market Access Intelligence is one view of the rules, risks and trends that decide whether a product can enter a market and stay there.

What is Market Access Intelligence? →
Trusted by regulatory teams at
Ricola AB InBev Liotécnica
“Prodeen is our trusted partner for Market Access Intelligence. They monitor ongoing regulatory shifts so we can bring products to market faster” — Anne Kuttelwascher, Head of Regulatory Affairs, Ricola
What Prodeen does

Prodeen watches every change that touches your products and tells your experts what to do next.

One question, answered continuously: can I sell this product, in this market, with these claims? Prodeen watches what changes in the world and in your own data, and assesses the impact on your products. It drafts the next step: the updated document, the revised test plan, the action for a supplier. Your experts review it and decide, with every source named.

Regulatory & compliance
"EU: E171 successor limits — scope doc §4.2 update proposed"
Product & food safety
"FDA recall, category peer — supplier spec drift detected"
Competitive & consumer
"Trust in 'reduced sugar' claims declining in MX"
Legislative tracking
"US state EPR bill in committee — obligation likely in 12 mo"
Supply-chain risk
"Border rejections rising in sourcing region — 4 SKUs"
Signal, not noise

They scan the horizon. We work your portfolio.

Legacy monitoring & point toolsMarket Access Intelligence
You do the filtering.Pre-filtered to your footprint.
They send the whole library, and your team spends the time it saved on checking it.Only what touches your products arrives. Your expert reviews each item in minutes, with the research already done.
They perform a task when you ask.Agents find what matters and propose the next step before anyone asks.
Reports what already changed.It shows proposals, drafts and trends while they are still forming.
A signal stops where it lands.One change routed to all it touches: label, claims, suppliers, shelf.
Senior experts spend their days filtering alerts.Senior experts spend their days on decisions.

Each answer also shows what is coming in that market.

We flag a proposal still in committee, or a trend before it peaks, while there is time to adjust your products. Everyone it affects gets it.

High-protein RTD · Mexico · "reduced sugar" claim
Yes — with two label changes.
Foresight: consumer pressure on this claim is building in Mexico. Reassess it within 18 months.
How it works

You describe what to watch in one sentence, and the whole company uses the result.

✓ Ricola runs this loop as audit-ready evidence for food safety certification.
01 · Signal
You write
›Watch colourants under review in the EU
● Colourants under review · EU “reduced sugar” claims · MX Process contaminants
✓ Monitor active — scanning EUR-Lex, EFSA + 40 more sources
Your inbox
Inbox3 triaged · today
EUR-Lex EU: E171 successor limits · Regulatory · High · traced to 4 SKUs ✓ Accepted · Regulatory lead
Supplier portal New COA — cocoa, lot 8841 — Internal · drift vs your spec 08:41
Consumer signals MX — “reduced sugar” trust declining — foresight Not relevant · 07:12
+ 2,318 non-matches you never saw
Your team’s knowledge
Knowledge ▸ Scope Documents ▸ EU Confectionery
Scope Document — EU Confectionery v18v19
updated 09:42 · signed A. Kuttelwascher · source: event #2841
E171 permitted — no additional limits.
E171 successor limits apply from Q3: max 0.5% w/w.
AKJMRS+9 One source of truth — anyone in the company can use it.
Your report
Portfolio dashboard — live
ingredients × markets · trends · interactive
Ingredient risk matrix
EUUSMXUK
Titanium dioxide
Allura Red
Steviol glycosides
Caffeine (added)
Trending topics
↗Colourant scrutiny · EU
↘“Reduced sugar” trust · MX
↗UPF policy pressure · global
Key influencers
EFSA panelUS state billsConsumer groups · MX
E171 · EU — limit tightening, action proposed
Sent — anyone can explore it ✓ Share with team
Proof

At a global brewer, regulatory questions from the business now come back in hours. With consultants, the same answers took days.

"Prodeen is our trusted partner for Market Access Intelligence. They monitor ongoing regulatory shifts so we can bring products to market faster — giving us the trusted intelligence to know what we can sell, where, and with what claims. Prodeen serves as our regulatory intelligence engine: expert-validated, multi-market knowledge that is constantly kept up to date, so we maintain a single centralized regulatory knowledge base across every market and jurisdiction we operate in. This continuous regulatory surveillance forms part of our audit scope, giving us audit-ready evidence of the legal and regulatory monitoring required under our food safety certification standards."
Anne Kuttelwascher — Head of Regulatory Affairs, Ricola
"We are now way faster than before; an enquiry is answered in hours instead of the weeks it took in the past when asking local regulatory experts."
Melanie Chucholowius — Global Science & Regulatory Affairs Specialist, AB InBev
"Before Prodeen, evaluating whether a formula could be sold across our South American markets typically took 2 to 3 months. Since adopting Prodeen, that has come down to 2 weeks. What has changed is not just speed — both our R&D and regulatory teams now work from the same platform, which has removed the back and forth between functions. Regulatory compliance is no longer a one-off check but a core part of how we develop and evaluate formulas. We are moving toward consolidating multiple tools into Prodeen going forward."
Federico Kladt — R&D and Regulatory Affairs Director, Liotécnica
Case studies — Ricola, AB InBev, Liotécnica

How three regulatory teams use Prodeen. We send the PDF to your inbox.

Market Access Audit — sample

A sample audit that maps effective coverage on a real portfolio. The PDF is yours to keep.

Resource

We checked 412 claims on 300 US plant-based and dairy drinks against 9 federal frameworks in one session.

See how Prodeen’s Innovation Concept Generator analyzed the entire US plant-based beverage and RTD dairy market — scanning 300 products across 68+ brands, classifying 412 claims against FDA, FTC, and USDA regulations, and identifying 5 first-mover market opportunities. The work took hours. A research team would usually need weeks.

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Products Scanned

across 68+ brands from Amazon, Walmart, Kroger, Target, Whole Foods

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Claims Classified

against 9 US federal regulatory frameworks

Download the full case study

The Trust Imperative

What 160 regulatory and compliance professionals told us about AI. Most rank an answer they can verify above a fast one.

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%
Requires trustworthy AI Outcomes
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%
refuse any trade-off between trust & speed

The Trust Imperative

Trust & security

Every answer shows its sources, and your expert signs it off.

Provenance on every answer

Every answer names its sources and carries a quality score. Your expert validates and decides, and the platform is built to make that review fast. Your team spends less time researching and less time checking.

Honest about boundaries

We publish where our coverage ends. Anything from the open web is marked as unvetted.

Your data is yours

We never use your data to train external models. It is encrypted at every layer, with role-based access.

✓ ISO 27001 Certified

We built and exited Selerant (now Trace One) and built DigiComply (now SGS Nexus). Prodeen is our third company in this field.

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