Market Access Intelligence for Nutraceuticals.
The claim is the product. It's also the single most regulated, most divergent thing you sell, allowed here, banned there, "pending" somewhere else. Know exactly what you can claim, where, and the moment it changes.
See how it works ↓Market Access Intelligence for beverages: one living view of the taxes, thresholds, sweetener rules, caffeine limits, label laws and claim trends that decide whether a drink reaches the shelf, and stays on it.
What is Market Access Intelligence? →You're not selling a capsule. You're selling a claim that moves.
health claims authorised in the EU, out of roughly 44,000 submitted. Almost nothing clears the bar, and what does is precise.EU Register of nutrition & health claims / EFSA
that hundreds of botanical health claims have sat "on hold" in the EU, a decade of limbo you have to navigate live.EU pending botanical claims list
EU member states can each set their own maximum vitamin and mineral levels and their own borderline calls, no single answer.EU Food Supplements Directive (levels not harmonised)
global supplements & functional-foods market, growth built entirely on claims that do not travel across borders.Industry estimates
Your best-selling claim in one market can be an illegal claim in the next.
The same ingredient, same dose, can carry an authorised claim in one market, a pending claim in another, and none in a third, while a neighbour caps the dose or calls it a medicine. Get it right, the claim is your commercial engine. Get it wrong, you're looking at withdrawn labels or delisting. A market and a minefield: one validated answer apart.
An EFSA-authorised wording, a US structure/function claim, a "traditional use" botanical claim, three regimes, three vocabularies, three evidence bars for the same benefit.
Hundreds of botanical claims are neither approved nor rejected in the EU. You have to sell in the grey zone, and know the instant one moves.
Vitamin and mineral caps are set nationally, not centrally. One formula, legal at dose X here, over the limit there, and the caps keep changing.
Food supplement or medicine? A dose, a claim, or a form can tip you across the line, and reclassification means a different regulator, a different licence, or no market at all.
Spiked sports products, mislabelled botanicals, undeclared actives, the category's reputation risk arrives on a supplier COA and leaves as a warning letter.
The most exciting new actives are often novel foods, a pre-market approval you can't claim around and can't afford to misjudge.
This is exactly what Prodeen is built for: every claim ruling, max-level revision and borderline decision caught the moment it moves, filtered to your actives, doses and markets, delivered as a next step your team can act on, not another signal to triage. Claims that stay standing. Labels corrected the same day. A portfolio that keeps its promise, market by market.
See the signal in actionThe claim carried the brand. Then the botanical it rested on moved from "on hold" to rejected in the EU, overnight the hero line on four SKUs was non-compliant. In the US the same claim was fine. The job wasn't reformulating; it was knowing, that morning, exactly which labels, which markets, and which sentence had to change.
before a competitor or a regulator noticed first.Everything that decides if your claim survives, tracked before it breaks.
Regulatory, Scientific Affairs, Quality, R&D, Marketing: one claim ruling reaches everyone, next step attached. Five connected domains. Signals that turn into action, not alerts to triage.
One loop, from a claim ruling to a corrected label.
| EU | US | UK | AU | |
|---|---|---|---|---|
| Botanical claims | ||||
| Vitamin max levels | ||||
| Novel food status | ||||
| Borderline risk |
Every claim, every market, every stage.
Find out what you can claim there
Before you enter, know which of your claims survive, which need re-wording, and where the dose caps and borderline calls bite.
See the use case → Launching a productBuild the claim in from day one
Substantiate the claim, confirm the novel-food route and lock the compliant wording for every launch market before the pack is printed.
See the use case → Managing a live portfolioKeep every claim standing
Every ruling, max-level change and borderline update routed to the exact SKUs and markets it touches, continuously.
See the use case → Preparing for an auditProve every claim is substantiated
A signed, current substantiation file per claim, per market, so an audit or a regulator query is answered in hours.
See the use case → Replacing a legacy subscriptionSwap a claims database for live intelligence
Stop cross-referencing a static register by hand. Get claim changes routed to your products and markets automatically.
See the use case → Not sure yet?Bring us one claim
One active, one dose, one claim, two markets. We'll send back a sample report on where it stands, built on your question.
Test us →Answers your experts can put their name to.
From a claim ruling or max-level change to a validated answer your team can action, every source named.
Of incoming signals filtered out as noise before they ever reach your team.Illustrative, based on a typical supplement portfolio.
A withdrawn claim caught and re-worded the day it's rejected, not at the next audit.
Built by the team behind Selerant and DigiComply. This is our third time in your world.