Market Access Intelligence for Food & Beverage.
Your team answers one question across thousands of SKUs and dozens of markets: can we sell this product, here, with this claim? Prodeen answers it continuously as the rules move.
See how it works ↓For food and beverage, that means one view of the additive, contaminant, allergen, claim, tax and packaging rules behind every product on your shelf.
What is Market Access Intelligence? →Getting to shelf, and staying there, is a data problem now.
of new grocery products are delisted within their first year.Nielsen
food & feed safety alerts raised in the EU every year, each a signal that a peer, a supplier or a market just moved.EU RASFF annual report
undeclared allergens are the single biggest cause of food recalls, and the fix sits in labelling and the supply chain.FDA and FSA recall data
jurisdictions now tax sugar-sweetened drinks, while front-of-pack warning labels spread market to market.WHO, 2023
One team is responsible for thousands of SKUs under rules that keep moving.
Whatever else is true of a food and beverage business, this is: the number of products, markets and claims you're responsible for grows every year, and the rules behind every one of them keep moving. A colour is banned, a contaminant limit tightens, a claim loses its evidence base, a supplier's COA drifts, a tax threshold drops. Any one is manageable. All of them, continuously, across a live portfolio, is why regulatory and quality teams spend their days as a sieve, filtering noise, instead of on the decisions only they can make. Market Access Intelligence filters the noise before it reaches your team. What arrives is a decision with the answer already drafted.
The SKU count, market count and claim count only ever go up. Manual monitoring doesn't scale with them, so coverage quietly thins where you can least afford it.
Additives, contaminants, allergens, claims, packaging, sustainability, taxes, five domains of rules, all live, all interacting, none of them waiting for your annual review.
A single change touches labels, claims, suppliers and shelf, but in most teams it lands in one inbox and never reaches the other three.
A regulatory subscription watching "everything" isn't watching your products, in your markets, with your claims. Effective coverage is the only number that matters.
Every decision has to be signed, sourced and ready for audit, so speed and provenance are one problem to solve together.
A signal that arrives a week late can mean a relabel, a recall, a border rejection or a missed season.
The Prodeen platform catches every change in every domain as it moves and filters it to your products, markets and claims. Your team gets the next step, with coverage it can measure and answers it can defend.
See the signal in actionThe question is always the same: can we sell this, here, with this claim? The honest answer used to be "give me a few days to check". A few days, per product, per market, per change, across a portfolio that never stops growing. That maths doesn't work anymore. It has to be a validated answer by the afternoon, with every source named.
Built around your shelf.
Food & Beverage is where we started, and where we go deepest. Choose the category that fits your portfolio for the language, the rules and the examples that are yours.
By category
The right data and knowledge for your shelf.
By use case
Wherever you are, we meet you there.
Everything that decides whether a product sells, connected.
One change reaches regulatory, quality, R&D, procurement and marketing, with the next step attached. Here is how the five domains connect.
One loop, from a change on any front to a task your team owns.
| EU | US | MX | BR | |
|---|---|---|---|---|
| Additives & colours | ||||
| Contaminants | ||||
| Allergens | ||||
| Claims & labelling |
From question to validated answer: under 4 hours.
Of incoming signals filtered out as noise before they ever reach your team.Illustrative, based on a typical F&B portfolio.
Five domains of change, tracked as one signal your whole team acts on.
Per-change review cut from days of research to minutes of validation.
Built by the team behind Selerant and DigiComply. This is our third time in your world.