Market Access Intelligence for Food & Beverage.
Thousands of SKUs, dozens of markets, a rulebook that never stops moving. One question, answered continuously across your whole shelf: can I sell this product, in this market, with these claims?
See how it works ↓Market Access Intelligence for beverages: one living view of the taxes, thresholds, sweetener rules, caffeine limits, label laws and claim trends that decide whether a drink reaches the shelf, and stays on it.
What is Market Access Intelligence? →Getting to shelf, and staying there, is a data problem now.
of new grocery products are delisted within their first year, most failures are avoidable market-fit and compliance misses.Nielsen
food & feed safety alerts raised in the EU every year, each a signal that a peer, a supplier or a market just moved.EU RASFF annual report
undeclared allergens are the single biggest cause of food recalls, a labelling and supply-chain problem, not just a QA one.FDA / FSA recall data
jurisdictions now tax sugar-sweetened drinks, while front-of-pack warning labels spread market to market.WHO, 2023
One team. Thousands of SKUs. A rulebook that never holds still.
Whatever else is true of a food and beverage business, this is: the number of products, markets and claims you're responsible for grows every year, and the rules behind every one of them keep moving. A colour is banned, a contaminant limit tightens, a claim loses its evidence base, a supplier's COA drifts, a tax threshold drops. Any one is manageable. All of them, continuously, across a live portfolio, is why regulatory and quality teams spend their days as a sieve, filtering noise, instead of on the decisions only they can make. Market access intelligence flips that: the noise is filtered before it reaches you, and what's left is a decision with the answer already drafted.
The SKU count, market count and claim count only ever go up. Manual monitoring doesn't scale with them, so coverage quietly thins where you can least afford it.
Additives, contaminants, allergens, claims, packaging, sustainability, taxes, five domains of rules, all live, all interacting, none of them waiting for your annual review.
A single change touches labels, claims, suppliers and shelf, but in most teams it lands in one inbox and never reaches the other three.
A regulatory subscription watching "everything" isn't watching your products, in your markets, with your claims. Effective coverage is the only number that matters.
Every decision has to be signed, sourced and audit-ready, which makes speed and provenance the same problem, not competing ones.
A relabel, a recall, a border rejection, a missed season, the price of a signal that arrived a week too late is measured in markets, not minutes.
This is exactly what Prodeen is built for: every change, in every domain, caught the moment it moves, filtered to your products, markets and claims, delivered as a next step your team can act on, not another signal to triage. Coverage you can measure. Answers you can defend. A shelf that stays sellable while you keep launching.
See the signal in actionBuilt around your shelf.
Food & Beverage is where we started, and where we go deepest. Choose the category that fits your portfolio for the language, the rules and the examples that are yours.
By category
The right data and knowledge for your shelf.
By use case
Wherever you are, we meet you there.
The question is always the same, can we sell this, here, with this claim?, and the honest answer used to be "give me a few days to check." A few days, per product, per market, per change, across a portfolio that never stops growing. That maths doesn't work anymore. It has to be a validated answer by the afternoon, with every source named.
and it has to stay true tomorrow.Everything that decides whether a product sells, connected.
Regulatory, Quality, R&D, Procurement, Marketing: one change reaches everyone, next step attached. Five connected domains. Signals that turn into action, not alerts to triage.
One loop, from a change on any front to a task your team owns.
| EU | US | MX | BR | |
|---|---|---|---|---|
| Additives & colours | ||||
| Contaminants | ||||
| Allergens | ||||
| Claims & labelling |
From question to validated answer: under 4 hours.
Of incoming signals filtered out as noise before they ever reach your team.Illustrative, based on a typical F&B portfolio.
Five domains of change, tracked as one signal your whole team acts on.
Per-change review cut from days of research to minutes of validation.
Built by the team behind Selerant and DigiComply. This is our third time in your world.