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Use case · Entering a new market

Walk into your next market already knowing the rulebook.

Can you sell it there, what has to change, and what goes on the label? One Prodeen project answers all three. Every answer cites the regulation it rests on, so your expert can sign it.

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Projects › Market Entry — Oat Drink Vanilla
Market Entry — Oat Drink Vanilla
3 target markets · compliance check · import review · label adaptation
InboxOutcomesKnowledgeSignals
ItalyCleared
Switzerland2 label adaptations
Saudi ArabiaIngredient review
Project readiness
Why market entry stalls

Market checks are done once and in separate places, so gaps show up late.

A gap analysis goes out of date

A gap analysis is accurate on the day it is written. The rule that clears your product can change within the year, and the analysis does not update.

The knowledge lives in spreadsheets

A requirement is spotted in one market and never reaches the spec, the label, or the supplier agreement.

Label errors are found last and cost the most

A missing allergen emphasis or a wrong legal name costs a rework cycle when it is caught at artwork. Caught on shelf, it means a recall.

How it works

One project runs three checks for every market you target.

Name your product and target markets — Prodeen runs the entry as a pre-built playbook, routed to the people who own each step.

1

Multi-market compliance check

Prodeen checks every additive, limit and claim against the markets you name. It reads EU law alongside the national decrees that enforce it and names the source of every answer.

Market Entry — Oat Drink Vanilla › Compliance check · Italy
InboxOutcomesKnowledgeSignals
Max patulin allowed in apple juice for infants marketed in Italy?
10.0 µg/kg — provision cited, plus the national decree carrying the sanctions.
Commission Regulation (EU) 2023/915Expert-reviewed
Market Entry — Oat Drink Vanilla › Ingredient & import screening
Potassium sorbate (E202)Unripened cheese · cat. 01.7.1 · max 1,000 mg/kgPermitted
Titanium dioxide (E171)Banned as food additive · Reg. (EU) 2022/63Reformulate
Botanical extractNational authorisation required · DM 10.08.2018Docs needed
2

Ingredient & import review

Prodeen screens every input for the destination market. It checks whether each one is permitted in this category and at this level. It also flags which ones need national authorisation and what the border expects. When you substitute an ingredient, Prodeen traces the change into every spec it affects.

3

Label adaptation

Each market sets its own label rules. Prodeen builds a label specification for each market from your product data, uses legally referenced terms and validates every element before a designer starts. Your agency builds the artwork once.

Market Entry — Oat Drink Vanilla › Label spec validation · DE / AT / CH
✓Allergens typographically distinguished in ingredient listEU FIC Art. 21
✓Nutrition declaration format & unitsEU FIC Annex XV
✗CH legal denominator: “Vanillerahmglace” required, not “Vanilleeiscreme”CH food law
!CH origin statement missing (not required DE/AT)CH labelling
27 checks passed 2 to resolve before artwork
Signals › Your footprint · post-launch
Contaminant limit amendedAffects 2 SKUs in your Italy portfolio → impact assessment opened
Proposal in committeeAdditive re-evaluation · comment window closes in 60 days
Claim definition consultationRouted to Marketing · no action required yet
4

Then the watch begins

After launch, Prodeen keeps watching every rule behind the answers you relied on. When one changes, it reaches its owner as a task before an audit finds it.

Why teams run market entry on Prodeen

Prodeen covers your markets, flags proposals early and has an expert review every answer.

Right-sized to your footprint

Prodeen is scoped to your products and markets. You get fewer signals, and each one touches something you sell.

Prodeen tracks proposals before they become law

Prodeen also tracks what may change next. A proposal still in committee becomes part of your entry decision.

Validated, with a name on it

An expert reviews every answer and traces it to a named source, so you can show it to a regulator or your board.

15+
markets evaluated independently by regulatory specialists, question by question
1
project from “can we sell it there?” to an agency-ready, validated label spec
Day 1
continuous market readiness — the watch starts the moment you launch
FAQ + schema
FAQ

Entering a new market with Prodeen

What does a multi-market compliance check cover?

Additive and ingredient permissions, contaminant limits, claim permissibility, and the national legislation that enforces them — each answer citing the specific regulation it rests on.

Which markets does Prodeen cover?

Prodeen covers the markets in your footprint and on your entry plan, with the deepest coverage in North America and Europe. Each market is validated separately.

Does Prodeen replace our design agency or consultants?

Prodeen does not replace them. It produces the validated spec your agency builds from and checks the artwork against it. Large brands' own experts review and sign each answer. Small and mid-size brands have no regulatory experts, so they buy the outcome from an expert firm in the Prodeen network.

How is this different from a one-off gap analysis?

A gap analysis starts ageing the day after it is written. On the Prodeen platform, the entry assessment and label work continue as a watch, and each change goes to the person who owns it.

Want to see Prodeen in action?