Market Access Intelligence for Animal Nutrition & Pet Food.
One enzyme is fine in broiler feed, capped in laying hens, and unauthorised in cats. Prodeen tracks which formulas that touches, in which markets, and tells you before a re-authorisation deadline passes.
See how it works ↓Market Access Intelligence for beverages: one living view of the taxes, thresholds, sweetener rules, caffeine limits, label laws and claim trends that decide whether a drink reaches the shelf, and stays on it.
What is Market Access Intelligence? →Feed rules can close a formula or open a new sourcing option.
one contaminated raw material (aflatoxin, dioxins, heavy metals) can become a recall across every formula it touches.EU Dir. 2002/32 on undesirable substances
feed-additive authorisations expire. Every formula built on an expiring additive needs a plan before the deadline.EU Reg. (EC) 1831/2003
insect protein and processed animal protein approvals are expanding. Each clearance is a new sourcing option.EU PAP / novel-feed developments
global pet-food market, growing on premiumisation and health claims. Health claims drive much of that growth, and their rules are still being drafted.Industry estimates
A copper level that is fine for pigs can be over the limit for sheep.
An enzyme cleared for broiler feed can be capped for laying hens and unauthorised in cats. A copper number on a premix COA can be fine for pigs and a violation for sheep. Contaminant limits turn one quiet batch into a multi-formula recall. The work is knowing which recipes a change touches and what to do next.
An additive cleared for broilers can be capped for laying hens and banned for cats. One inclusion rate can be legal in one formula and a violation in the next.
Contaminant limits for aflatoxin, dioxins and heavy metals mean one batch out of spec can stop every formula it touches.
"Complete," "complementary," nutritional-adequacy and functional claims each carry rules, and stories like the "grain-free" DCM scrutiny show how fast a claim can turn.
Insect protein and processed animal protein clearances are expanding. Each one is a sourcing move, if you see it before the rest of the category does.
The Prodeen platform catches each re-authorisation, maximum-content change, clearance and contaminant result and filters it to your formulas and species. Your team gets a next step it can act on, including clearances that open new formulas.
See the signal in actionThe premix COA came back with the copper a fraction high. Fine for pigs, over the maximum for sheep. The same batch gets two different verdicts, and the sheep formula is already scheduled to run. Before the line starts, the team needs to know which formulas that number stops.
Feed makers know how far one contaminated batch can spread.Prodeen also flags the rule changes that open new formulas.
Most regulatory tracking reports what changed and where you now fall short. Prodeen also watches for changes that let you formulate something new.
"Complete," "grain-free," and condition-specific claims are moving targets. Teams that read draft rules early can plan their next claims before the rules are final.
Novel-ingredient, carbon and traceability rules are starting to decide which formulas can launch in a market.
Prodeen routes a new clearance to your team with the same priority as a new violation.
See an opportunity signal in actionOne loop, from a clearance to a supplier brief.
| Broiler | Layer | Swine | Pet | |
|---|---|---|---|---|
| Feed additives | ||||
| Undesirable substances | ||||
| Novel / PAP proteins | ||||
| Claims |
Six feed and pet-food jobs, from a new region to a sample report.
Take a range into a new region
Check additive approvals, maximum contents for the animals you feed, claim rules and labelling before you ship a single tonne.
See the use case → Launching a productLaunch a functional pet food
Validate the additive levels, the nutritional-adequacy claim and suitability across markets before the pack prints.
Managing a live portfolioKeep every formula current
Prodeen checks every re-authorisation, maximum-content change, clearance and COA against your recipes as it happens.
Preparing for an auditEvidence feed safety & claims
Keep a signed record of additive authorisations, undesirable-substance checks and claim substantiation, ready for any audit.
Replacing a legacy subscriptionStop filtering a generic news service
Swap a service that doesn't know your premixes and clearances for intelligence routed to your formulas.
Not sure yet?Bring us one formula
Send us one formula, one market and one question about a risk or an opportunity. We will send back a sample report.
Test us →Feed teams get a validated answer within hours of a clearance or COA.
From a clearance, re-authorisation or contaminant COA to a validated answer, with every source named.
Of incoming signals filtered out as noise before they ever reach your team.Illustrative, based on a typical feed and pet-food portfolio.
Prodeen routes a clearance that opens a formula to your team as a sourcing brief.
Built by the team behind Selerant and DigiComply. This is our third time in your world.