Market Access Intelligence for Animal Nutrition & Pet Food.
One enzyme is fine in broiler feed, capped in laying hens, and unauthorised in cats. Prodeen tracks which formulas that touches, in which markets, and tells you before a re-authorisation clock runs out, not after a lot's already on the line.
See how it works ↓Market Access Intelligence for beverages: one living view of the taxes, thresholds, sweetener rules, caffeine limits, label laws and claim trends that decide whether a drink reaches the shelf, and stays on it.
What is Market Access Intelligence? →Some signals shut a formula down. Others open one up.
one contaminated raw material (aflatoxin, dioxins, heavy metals) can become a recall across every formula it touches.EU Dir. 2002/32 on undesirable substances
feed-additive re-authorisations expire. When one lapses, every formula built on that additive needs a plan before the deadline, not after.EU Reg. (EC) 1831/2003
insect protein and processed animal protein approvals are expanding, and each clearance is a sourcing option competitors haven't priced in yet.EU PAP / novel-feed developments
global pet-food market, growing on premiumisation and health claims. The brands defining next quarter's language are reading the draft rules now.Industry estimates
Fine for broilers. Over the line for sheep. Already scheduled to run.
An enzyme cleared for broiler feed can be capped for laying hens and unauthorised in cats. A copper number on a premix COA can be fine for pigs and a violation for sheep. Contaminant limits turn one quiet batch into a multi-formula recall. The job isn't reading the bulletin, it's knowing which recipes that change just touched, and what to do next.
An additive cleared for broilers can be capped for laying hens and banned for cats. One inclusion rate can be legal in one formula and a violation in the next.
Aflatoxin, dioxins, heavy metals: contaminant limits mean one raw-material batch, quietly out of spec, can strand every formula it touches.
"Complete," "complementary," nutritional-adequacy and functional claims each carry rules, and stories like the "grain-free" DCM scrutiny show how fast a claim can turn.
Insect protein and processed animal protein clearances are expanding. Each one is a sourcing move, if you see it before the rest of the category does.
This is exactly what Prodeen is built for: every re-authorisation, maximum-content change, clearance and contaminant result caught the moment it moves, filtered to your formulas and the animals you feed, delivered as a next step your team can act on, not another signal to triage. Lines that run on time. Recalls that never start. Clearances you reach first.
See the signal in actionThe premix COA came back with the copper a fraction high. Fine for pigs, over the maximum for sheep. Same batch, same number, two different verdicts, and the sheep formula was already scheduled to run. The job isn't reading the COA. It's knowing, before the line starts, exactly which formulas that number just stopped.
and this category remembers what one contaminant can do.Foresight, not just defense.
Regulatory tracking usually looks backward: what changed, what you're now out of compliance with. The moves worth watching are the ones that open a formula up, not just the ones that shut one down.
Insect protein and processed animal protein approvals are expanding faster than most nutrition teams are tracking them. Each one is a sourcing option competitors haven't priced in yet.
"Complete," "grain-free," and condition-specific claims are moving targets. The brands defining next quarter's category language are the ones reading the draft rules now, not the final ones.
Novel-ingredient and carbon/traceability rules are starting to gate which formulas can even launch in a given market, not just how you talk about them.
A signal that says "this just became formulatable" is worth as much as one that says "this just became a violation."
See an opportunity signal in actionOne loop, from a clearance to a supplier brief.
| Broiler | Layer | Swine | Pet | |
|---|---|---|---|---|
| Feed additives | ||||
| Undesirable substances | ||||
| Novel / PAP proteins | ||||
| Claims |
Every formula, every market, every clearance.
Take a range into a new region
Check additive approvals, maximum contents for the animals you feed, claim rules and labelling before you ship a single tonne.
See the use case → Launching a productLaunch a functional pet food
Validate the additive levels, the nutritional-adequacy claim and suitability across markets before the pack prints.
See the use case → Managing a live portfolioKeep every formula current
Every re-authorisation, maximum-content change, clearance and COA checked against your recipes, continuously.
See the use case → Preparing for an auditEvidence feed safety & claims
A signed trail of additive authorisations, undesirable-substance checks and claim substantiation, audit-ready.
See the use case → Replacing a legacy subscriptionStop filtering a generic feed
Swap a service that doesn't know your premixes and clearances for intelligence routed to your formulas.
See the use case → Not sure yet?Bring us one formula
One formula, one market, one question, risk or opportunity. We'll send back a sample report on where it stands.
Test us →Built for the formula, not just the bulletin.
From a clearance, re-authorisation or contaminant COA to a validated answer, every source named.
Of incoming signals filtered out as noise before they ever reach your team.Illustrative, based on a typical feed and pet-food portfolio.
A clearance that opens a formula is routed as a sourcing brief, not buried in a generic feed update.
Built by the team behind Selerant and DigiComply. This is our third time in your world.